This 3-part video series demonstrates a variety of sales techniques and presents them in an easy-to-follow manner: one for each letter of the alphabet. This first part of the training series shows skills corresponding to letters A through H, and these skills can be used in both incoming and outgoing sales calls. Utilizing these techniques separates you from other sellers and increase your chances of making a sale.
For example, when beginning a call, do not simply barge into your pitch. Instead, ask for a moment of time before speaking with the prospective client. Then, be prepared to know the benefits of your product or service as compared to its features; features are the facts while benefits are what those facts can do for the customer. Of course, you must also know how to close the deal. These, for this video series, are literally the “ABCs” of selling skills. You are given other techniques in this first training lesson, including how to utilize humor in your calls and what four killer words you should avoid to boost your sales.
To realize the full benefit of these selling skills videos, all techniques learned in the three videos should be utilized in tandem. Incorporate the skills provided here, make yourself stand out from other sellers, and boost your sales.