How To Implement Effective Training Videos
65% of people are visual learners, according to the Social Science Research Network. This number is proving even more relevant as viral videos and inspirational photos seem to spread daily news faster than print or radio.
In order to hold engagement of employees with regards to learning and development, businesses must utilize visuals as a primary educational method. This is why training videos are exponentially growing as the number one source of business learning.
But what makes for effective training videos? How can you be sure that your videos are being successful with regards to engagement, retention, and productivity for employees?
The most important aspect of effective training videos is getting across the message of the learning. What is the training about? What is the goal?
If you are presenting a training video about “How To Be An Effective Leader,” leadership qualities should be front and center. The word “leader” should appear over and over again to consistently remind the student about the main point.
Make the message clear by directly stating it at the beginning and end of the video. For example:
- First scene: “In this module, you will learn how to become an effective leader.”
- Last scene: “Throughout this lesson, you learned how to become an effective leader by using the qualities of compassion, influence, and innovation.”
The middle of your training videos should always be aligned with that message. Be careful of steering off into new territory—both accidentally and on purpose. Once your students digress, they might lose out on the purpose of the session.
Ultimately, the “message” tells them what to take away from the training.
Training videos not only give some message, but they also simplify and break down that message into digestible pieces. One of the best features of videos is that you can visually demonstrate a procedure, technique, or skill. Use tips and tricks to further streamline understanding of complex material.
Simplifying a process through training videos can make employees better comprehend new information.
That “middle” of your training should present the message in an interesting and entertaining way. You should use:
- animations and scenes to visually represent learnings.
- humor to engage with the audience.
- good acting. (Bad acting will detract from the information being presented.)
- first-hand accounts and experiences.
For example, listing safety precautions won’t help your audience remember proper procedure. Lists, bullets, and PowerPoints have a similar effect as reading. Instead, have a dialogue between two workers about the safety precautions, or demonstrate how and why those procedures work within the specific environment.
Entertainment engages your audience and helps boost retention.
Along with entertainment, you want to evoke emotion in order to further assist with understanding. People want to be motivated when they’re asked to do or to learn something—whether it’s a new procedure or better relating to customers. Invoking emotion in training videos can help your students feel more invested in the learning and in the company overall. They’ll feel compelled to care, because they have an emotional attachment in some way.
However, you don’t want to invoke too much emotion, as that will seem false. Instead, documentary-type pieces work best. Students can watch a sales call first hand, where they can see how proud the employee feels after he’s just landed a big client. Or the video can follow someone into the field in real-time to show the trials and tribulations of understanding their clients’ needs on a daily basis.
Invoking the right emotion can improve investment and engagement with training and with the brand.
You want the lesson to stimulate and engage the audience. This can be games or quizzes, but this interaction can also come with reflections in the training videos themselves. Posing questions can make students think about their own position and role within a given situation. This further adds to the emotional appeal of the training, because they are invoking their own reflection in response to the learning.
This sort of interaction incites action. It encourages employees to go out and use this training in their own role.
Effective Training Videos Bottom Line
Creating a clear, simplified message will ensure your students understand and learn the information that is required of them. Providing entertainment and emotional scenes will boost engagement and retention of information, turning material into practical, real-world situations. Finally, interaction with material turns this engagement into actionable steps in the workplace.
Training videos are the best way to visually take your employees through the steps of learning and implementation towards lasting development and growth.