When you think about your company’s learning management system, what do you see? A tool for compliance training? A way to ensure professional CE happens? An investment in your employees’ career development?

It can be all of those things. However, it can also be more. What many firms fail to realize is that their LMS can become an additional source of revenue. With an eCommerce learning management system and learning and training programs that stand out from the pack, you can monetize that content.

What Is an eCommerce Learning Management System?

Learning management systems (LMS) are nothing new. They’ve been around for a long time at this point, although they’ve evolved a lot from the limited things they once were. An LMS provides you with several capabilities:

An eCommerce learning management system adds one more critical capability to that mix – you’re able to monetize the courses you create and sell them to other companies in need of training content for their teams. That allows you to transform what would otherwise be a cost with a slow return (the development cost offset by the return through employee learning) into a direct stream of income.

Why Would a Company Buy Your Content?

If learning management systems let you create your own content, then why would a company choose to purchase what you’ve developed? There are quite a few reasons why they might choose to go that route, including the following:

Ecommerce Learning Management System

Why Use an eCommerce Learning Management System?

Why should you consider investing in an eCommerce learning management system rather than a basic LMS? There are plenty of reasons, including the following:

Why Use an eCommerce LMS?

You might be wondering why you should bother with an eCommerce learning management system in the first place. Can’t you sell courses directly through your website? Yes, you can. However, there are challenges with that approach that aren’t present when using an eCommerce LMS.

With an eCommerce learning management system, you get a purpose-built platform that allows you to achieve several important benefits. First, the right LMS will provide you with content authoring tools and capabilities, which simplifies the process and reduces your costs. Second, the LMS lets you tap into a pool of interested buyers without the need to market to them directly, further reducing time and financial costs.

In Conclusion

At the end of the day, an eCommerce learning management system can be an invaluable tool. It allows you to create compelling content for your own use, but also to share it with other companies and create additional streams of revenue. Whether you’re simply interested in enhanced profitability, want to build your company’s reputation in the industry, or want to position yourself as a thought leader, an eCommerce LMS supports your mission.