The relationship between customers and businesses is symbiotic. Businesses need customers to survive, and customers need businesses to meet their needs. This course is of particular interest to those in their organization tasked with the critical role of supply chain, logistics, and broader operations management. The course covers meeting the customer needs, the role of the supplier, and various types of suppliers and customers. The course highlights how businesses need to tailor their efforts to appeal to different customer types. Use this course to ensure consistent understanding and awareness of processes and continuous and timely service and product delivery.