“This is the way we’ve always done it here.”
These are quite likely the nine most dangerous words in business according to Forbes Contributor Victor Lipman.
This is because in today’s business climate, there’s a thin line between relevance and irrelevance, plus remaining stagnant by refusing to shift the status quo can often result in trailing behind competitors, a dwindling customer base and poor alignment between market direction and internal objectives.
To tackle potential obstacles, senior executives are urged to have a strong understanding of the human aspects of change management — the alignment of the company’s culture, values, people, and behaviors — to achieve desired outcomes. If this is not done, leadership teams run the risk of having their well-intentioned plans failing, or worse yet, failing to launch.
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