How do companies like Google, SAS or The Boston Consulting Group year after year top the Fortune list of 100 Best Companies to work for? Is it that they just happen to recruit managers and employers who are fired with zeal and loyalty towards their companies? Or is it something more deep?

One of the biggest impacts on a company’s competitive advantage is its workforce. The most forward-thinking businesses focus on the attraction and retention of top employees.

Once smart and talented candidates have been recruited, their loyalty should be cultivated through aligned values and the support of sustained learning and career advancement. This whitepaper examines the ways in which an organization can create and foster a sustained learning culture. It also explores the obstacles to establishing such an environment of learning, and ways to overcome them.