Understanding the various motivations that drive customer behaviors helps customer-facing employees learn how to tailor their approach based on the customer’s needs. This multimedia training uses some humor to focus on the types of customers workers encounter and how to talk to them.

The different types of customers you may encounter include, value shoppers, relationship shoppers, independent shoppers, and “hands off” shoppers. This course demonstrates how to identify what each type of customer wants, and what strategies to use. For example, value shoppers are most concerned with getting more for their money and the best deal. This course shows sales and customer service employees a number of scenarios highlighting these different customer types and corresponding interactions, good and bad.

Use this course to help your customer-facing employees understand how to better meet their customers’ needs.