Customer Service Training eBook

What Impression Is Your Company Making?

How individual consumers relate to brands has changed over the past few years, as communicating with corporations has become as easy as tapping a smartphone button or sending a tweet. People increasingly have strong impressions of the personalities and values of various companies and they often form their impressions in a matter of minutes or even seconds.

This era of personified companies brings up a highly important question: Is your organization winning the perception battle? Does your organization have a strong, clear identity, and is it a positive one that drives business?

Your employees’ individual interactions with customers can make the difference in how the company as a whole is perceived. Many workers across departments may deal with your audience on a day-to-day basis, and those interactions can build an identity to be proud of.