Corporate training videos are old hat. They’ve been around for a long time at this point and are part of most organization’s training programs. However, there’s a good chance that you’re not seeing the results that you should from your videos. There’s a gap between the goals of your videos and your employees applying the skills being taught.
What’s the issue? Chances are good that the actual underlying problem is a lack of customization.
The Issue with Generic Corporate Training Videos
Let’s face it – generic content just doesn’t resonate with anyone. When was the last time you looked at a generic training module and felt like it was speaking to you or addressing your pain points or challenges? The same thing applies to your corporate training videos. If they’re generic, they’re going to fall flat on their face.
Generic content creates a significant disconnect between your material and your learners. They feel that the content doesn’t relate to them. They feel like watching the video is pointless and only going through the motions. They feel like it’s a waste of time and energy.
To be clear, your employees want to learn. They value learning. The disconnect prevents them from doing so, though.What’s the answer here? Customization. With customized training videos, you can engage your learners, remove the disconnect, and push toward achieving your goals.
What You Should Know about Custom Corporate Training Videos
If you want to turn your corporate training videos into powerful educational tools, you need to break out of the generic mold. It’s not enough to have videos that convey particular information. They need to be customized to your brand.
What does customization entail, though? It can be as simple or complex as you like. With the right partner, creating customized videos can allow you to include things like your corporate colors, your logo, and other company-specific elements. It’s even possible to create videos that speak to things like your corporate culture, your code of ethics, your company’s personality, position in the industry, and so much more.
What benefits does creating custom training videos offer, though? It goes much deeper than just helping learners connect with your content. Below, we’ll run through some of the most important benefits of customization.
Generic training videos do nothing to build your brand or enhance your reputation with employees. However, customized corporate training videos can do that and more. With just a few customization steps, you can build brand recognition and even encourage employee pride in their accomplishments by backing the videos with your brand name.
Show You Care
If you’re struggling to create a culture of learning in your organization, the training materials that you use could be part of the problem. Generic training videos say that you only care about ticking a box that training has been completed, not about the actual value of the training. Custom training videos, on the other hand, show that you actually care about what your employees learn and how they develop in their professional lives.
This can be a key step in building an environment in which learning, innovation, and discovery are valued and promoted. It also helps retain key talent over time – a company that can show it cares about and values its employees is going to retain more employees for longer periods than one that appears not to care at all.
Engagement, Retention, and Success
Are you struggling to get your employees to engage with your training material? Are they failing to retain the knowledge being taught? Custom corporate training videos can be a viable solution here.
By customizing the video content and creating training materials relevant to your brand and audience, you automatically enhance engagement. It makes your learners realize that because your company values the training, they should, as well. With that engagement comes improved knowledge retention, which supports overall success for both your learners and the company as a whole.
Too often, each employee has their way of doing something. That can create challenges in terms of workflow and team success. With corporate training videos, you can promote the standardization of processes and practices. When you’re able to achieve standardization, each department will operate more smoothly, and you’ll be able to achieve more consistent results.
Customization Options to Know
When it comes to custom corporate training videos, the sky’s the limit. You can customize the content in any number of ways, but some of the most successful methods include the following:
- Branding Elements: You can include things like your colors and your company logo throughout the video content, tying the content being discussed to your brand directly.
- Custom Content: If you’re going to go the custom route, why stop with the branding elements? Custom content helps you deliver the right message in the right voice for your audience.
- Supporting Content: Maybe you already have video content that you want to use and that is both relevant and engaging. In this case, you can add supporting content written in your brand’s voice, such as blurbs, highlights, and call-outs. These further support your brand and build engagement by offering more value and generating more interest with viewers.
In the End
Ultimately, customized corporate training videos help you reconnect with your learners. They help you build your brand, create engagement, and ensure that learners not only retain what’s being taught, but that they can apply that knowledge in their daily lives. Custom content also helps professionalize your training program and grow your L&D initiative.