What Impression Is Your Company Making?
How individual consumers relate to brands has changed over the past few years, as communicating with corporations has become as easy as tapping a smartphone button or sending a tweet. People increasingly have strong impressions of the personalities and values of various companies and they often form their impressions in a matter of minutes or even seconds.
This era of personified companies brings up a highly important question: Is your organization winning the perception battle? Does your organization have a strong, clear identity, and is it a positive one that drives business?
Your employees’ individual interactions with customers can make the difference in how the company as a whole is perceived. Many workers across departments may deal with your audience on a day-to-day basis, and those interactions can build an identity to be proud of.